Jill Brown

A selection of identities created for organizations ranging from start ups to global leaders.
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Role — Creative Direction, Art Direction, Design, Strategy, Research
 

Identity and branding for a newly founded Industrial Design Studio in San Francisco. 
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Role — Creative Direction, Art Direction, Design, Copywriting, Strategy

The dream-like photography in Il Sogno transports you into the world of Italian Cinema, rich with family drama, passion and murder. The photographer’s compelling work, printed on impactful tabloid format newsprint, is highlighted by darkly poetic text that creates a distinct blend of beauty, bleakness, and a jolt of madness.
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Agency — GRIP
Photography — Lorella Zanetti 
Role — Creative Direction, Art Direction, Design, Story Development, Strategy

A play on the Christmas advent calendar, The Season magazine is 24 days of holiday inspiration using Lindt products. From recipes, to crafts, to holiday tips, this magazine aims to be an essential holiday resource. 
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Agency — GRIP
Wreath & Bow Styling — Lisa Grey
Wreath & Bow Photography — Michael Alberstat
Role — Art Direction, Design, Content Creation, Research

Celebratory, Diverse and Iconic. These words are the building blocks for this Canada 150 logo. The vibrant colours symbolize the diversity of Canada’s many cultures. The multi-coloured lines represent fireworks celebrating the joyous occasion and collectively form the iconic maple leaf.
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Exhibited on the150logo.ca
Role — Creative Direction, Art Direction, Design

The Orange Juicer Apprentice Program is how Grip challenges and grooms the top talent entering the advertising world. Playing off of the orange company identity, a newspaper was created as a recruitment tool to distribute a wealth of information, entice the best students, and showcase Juicer program Alumni. Ultimately, The Juicer Press became an outlet for an important Grip precedent: the belief in fostering apprenticeships. A platform and program definitely deemed newsworthy.
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Agency — GRIP
Role — Creative Direction, Art Direction, Design, Illustration, Strategy

The driving experience is something that is multi-sensory, these brochures aim to capture this notion through pleasurable tactility, exhilarating imagery and informative illustration —highlighting the engineering for which Acura’s exceptional reputation of performance, luxury craftsmanship and dependability is built upon.

 This quality-crafted set of brochures were constructed of a variety of premium papers—a super smooth matte laminate cover and extra glossy varnish on interior pages make photography and silver ink pop. Advanced production techniques were used including a no-hinge-score perfect bind and the super luxe MetalFX print method for the intro pages. To promote and excite consumers about the launch of the 2017 NSX, each brochure’s last page is a tear-out mini poster.  
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Agency — GRIP
TLX Photography — Todd McLellan
Role — Creative Direction, Art Direction, Design, Strategy

All things branding and collateral have been developed for this sustainable methods farm in Northumberland County, Ontario. The owners, a farming power-couple, are passionate about all things they can grow to share at farmer's markets and through the CSA delivery program in the city of Toronto. The offerings evolving each year, a line of honey, kombucha and various other jarred goods have been added to their harvest of offerings. 
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Role — Creative Direction, Art Direction, Design, Copywriting, Illustration, Strategy

Inspired by a quote of Charles Eames’, this piece exhibits typography set in a 3D format, physically constructed of small details but as the quote describes, it is about the entirety of the object’s design which makes it whole. The robotically milled letter construction allows for the neon colour behind the PMMA plastic to be released. Depending on the angle one views the piece at, the vibrancy of the type can be ghost-like or intense. Exploring product and graphic design, this is a nod to the modern master who believed that if you can design one thing, you can design anything.
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xhibited — Creative Type Four, Cooper Cole Gallery, Toronto
Industrial Design — Brian Paschke
Role — Creative Direction, Art Direction, Design, Research

Switch Light is an object with no defined top or bottom in a traditional sense. This is because it has two functional sides, one to receive light and one to emit light. The button-less device is turned over and a tilt switch—hidden in the object—turns the light on. The result is a liberated experience where light is free to move around the home or outdoors. The size is large enough to cast a pleasing amount of light while being small enough for a child to turn over with their hands. 
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Industrial Design — Brian Paschke
Role — Creative Direction, Art Direction, Design

A value pack packaging system created to provide clarity and ease of purchase for a complex and large range of Miele products.
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Agency — Lowe Roche
Role — Art Direction, Design

A book made to introduce and create excitement for the vehicle new to the Acura line up, the flagship, RLX. Inspired by a coffee table book, the story of this premium vehicle is told through original photography, copywriting and is given a highly tactile experience with the finest papers, high quality finishes and innovative binding techniques.
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Agency — GRIP
Creative Partner — Nancy Ng
RLX Photography — Chris Gordaneer
Role — Art Direction, Design, 

Inspired by compressed emergency clothing found in Japan, these sugar cube-sized objects expand into full-size cleaning cloths when placed in water. To emphasize this miniaturization, the cubes are packed into little boxes approximately the size of an ordinary dish sponge. Each box is assigned with a colour depending on its quantity for easy identification. The white cube graphic that wraps around the box clearly conveys the actual size of the product. Minimal type and use of infographics make this product internationally friendly.
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Product Creation — Brian Paschke
Role — Creative Direction, Art DIrection, Design

When the new Audi A8 launched, we created these beautiful book sets to educate dealers about the vehicle’s many features – notably a new touch pad that recognizes finger-traced letters. This feature inspired us to create a whimsical A to Z alphabet book, case bound, with pages of thick card stock. It’s companion was centre stitched. Both featured matte black cloth covers and a glossy black foil emboss, embodying the refinement of Audi’s new flagship luxury sedan.
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Agency — Lowe Roche
Role — Design

Honens is an arts and culture organization that hosts The Honens Piano Competition—considered one of the world’s most prestigious events of it’s kind. Their annual gala, Honours, was branded with a small budget as the main restriction. The playful use of their corporate typeface became a simple, cost-effective, adaptable and elegant solution that was applied in a custom method to all collateral, based on the identity itself. The invitation piece received special treatment that included two levels
of embossing and two spot metallic inks.
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Agency — WAX
Role — Art Direction, Design

The direction for the this campaign was inspired by the work of artist Barbara Kruger, particularly her photo collage work that comments on modern day consumerism. A cheeky, yet bold approach to launch this expensive super car.
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Agency — Lowe Roche
Role — Art Direction, Design

A corporate profile brochure created to educate government and media of the achievements the organization has made in Canada in terms of environment, community and economy.
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Agency — GRIP
Role — Design